Thursday, June 11, 2009

Guerrilla marketing at its finest

What do you do when you are walking down the street and come across a car
parked on the side of the road that just so happens to have 100 copies of
Red Faction: Guerrilla inside with a sledge hammer chained next to it?
Smash the hell out of it, that's what!

This is exactly what the London public came across in the middle of their
very busy day. A PR stunt by THQ for their recent release, Red Faction:
Guerrilla, which was released on June 5th, encouraged anyone looking to take
out some pent up rage on this poor unsuspecting vehicle to get a copy of
the game on their choice of XBox 360 or Playstation 3 platforms.

Come on THQ, why couldn't we have gotten this opportunity in Arizona, Tempe to be specific? My guess is because it would be harder to get a stunt like
this approved, especially being that it would be "video game induced
violence". We never get to have any fun.

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