Blood Bowl Gameplay Footage, What The Hell Is Going On?

So I get the new trailer for this title called Blood Bowl and immediately launch it because it sounds like a brutal football game. The trailer looks good, it has cheerleaders, orcs, lizards, Thor looking humans, and again, football. I look for more since it sounds like it can be the next Blitz type game, and I then find gameplay football. Real time strategy football? I have no idea whats going on in this PC game, but after watching the footage, I think Warcraft and Madden Football should never be mixed together.