Friday, January 20, 2012

CES: MashButtons sits down with Jeff Gomez of Starlight Runner

 Does the name Starlight Runner or Jeff Gomez ring any bells? It didn't for me and for that I had almost passed up an opportunity to privately talk with the man behind the transmedia storytelling. What transmedia is of course the million dollar question and that can be defined by the below definition from Starlight Runner themselves.

"Transmedia narrative is the technique of conveying messages, concepts and themes to a mass audience through systemic and concerted use of multiple media platforms. The implementation is designed to engage audience members individually, validating their involvement and positively reinforcing personal participation in the narrative. The result is intense loyalty, long-term engagement and a desire to share the experience. 

My time with Mr. Gomez was spent learning about the people that work on mixing the media we love so dearly here at MashButtons, movies and games. This process was described more as extension rather than a conversion; Halo Waypoint is a great example of this. The whole process begins with producers of licensed properties approaching Starlight Runner. Think of it as mediator between the things we love, providing more levels to the experience. The studio has been around for a decade now with ten employees in house along with some of their earliest work dating back to my first trip to E3.

My time spent with the man responsible for helping expand such universes as Disney's Pirates of the Caribbean, Prince of Persia and Tron, Microsoft's Halo, James Cameron's Avatar, Hasbro’s Transformers, Mattel’s Hot Wheels and Coca-Cola's Happiness Factory. I do not think I have enough time to go over the influence and projects that Jeff Gomez has been a part of but he has brought awareness to myself that hopefully more can come to appreciate.

1 comment:

  1. Talk about fluff... absolutely no substance here...