Does the name Starlight
Runner or Jeff Gomez ring any bells? It didn't for me and for that I had almost
passed up an opportunity to privately talk with the man behind the transmedia
storytelling. What transmedia is of course the million dollar question and that
can be defined by the below definition from Starlight Runner themselves.
"Transmedia narrative is the technique of conveying messages, concepts and
themes to a mass audience through systemic and concerted use of multiple media
platforms. The implementation is designed to engage audience members
individually, validating their involvement and positively reinforcing personal
participation in the narrative. The result is intense loyalty, long-term engagement
and a desire to share the experience.
"
My time with Mr. Gomez was spent learning about the people that work on mixing
the media we love so dearly here at MashButtons, movies and games. This
process was described more as extension rather than a conversion; Halo
Waypoint is a great example of this. The whole process begins with producers of
licensed properties approaching Starlight Runner. Think of it as mediator
between the things we love, providing more levels to the experience. The studio
has been around for a decade now with ten employees in house along with some of
their earliest work dating back to my first trip to E3.
My time spent with the man responsible for helping expand such universes as
Disney's Pirates of the Caribbean, Prince of Persia and Tron, Microsoft's Halo,
James Cameron's Avatar, Hasbro’s Transformers, Mattel’s Hot Wheels and
Coca-Cola's Happiness Factory. I do not think I have enough time to go over the
influence and projects that Jeff Gomez has been a part of but he has brought
awareness to myself that hopefully more can come to appreciate.
Talk about fluff... absolutely no substance here...
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