Tuesday, June 21, 2011

What is Square doing to market Deus Ex: Human Revolution?

The uber mega super duper Square Enix has launched QR Missions for fans of the upcoming Deus Ex: Human Revolutions. If this is greek to you, it means that they are using QR codes for a scavenger hunt to up the hype for their upcoming Deus Ex title. But why would this interest you, well, if you get the app on your iOS or android device and go to facebook.com/DeusEx, you can get the first code to participate in the hunt giving you an opportunity to win some cool swag and prizes listed in the details below.

·For each code scanned, users receive an item immediately including special game footage, secret codes to unlock in-game doors, “Augment Yourself” codes and other assets and info from the game.

·The first 1,000 participants to find 10 codes will receive an exclusive theme for their preferred platform (either the Xbox 360® video game and entertainment system from Microsoft or the PlayStation®3 computer entertainment system). These themes will be available for sale at a later date.

·If the collective score for all participants reaches 1,000,000 points before August 23 (the North American release date), all registered participants in the DXHR QR MISSIONS Scavenger Hunt will receive an exclusive item for their Xbox LIVE Avatar or for PlayStation®Home. This item will be a toy version of the in-game “B-EE Chopper” that will appear as an Avatar prop item for their Xbox LIVE Avatar and will be available as a companion that follows the user within PlayStation®Home.

·The first 10 participants to collect ALL 21 QR codes will receive the following prize package:

o One (1) copy of Deus Ex: Human Revolution Augmented Edition (system based upon original console selection)

o One (1) pair of Custom Deus Ex: Human Revolution headphones

o One (1) SQUARE ENIX PRODUCTS PLAY ARTS –KAI- Adam Jensen Action Figure

o One (1) Deus Ex: Human Revolution Limited Edition Compression Sleeve

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